The trailer for Spider-Man: Brand New Day has accomplished what the entertainment industry previously thought impossible. In four days following its March 17 release, the footage crossed one billion views — making it the first movie trailer in history to reach this number. Tom Holland’s fourth MCU Spider-Man film is already a record-breaker before its theatrical release.
Brand New Day tells the story of Peter Parker living in the shadows of a world that has completely forgotten him. Four years after No Way Home’s spell erased his identity, Peter continues protecting New York without recognition or support. The trailer’s portrayal of his quiet, invisible courage immediately captured the imagination of viewers worldwide and triggered an extraordinary outpouring of emotion on social media.
WaveMetrix tracking confirmed the trailer crossed 1.1 billion total views by Tuesday. Its 24-hour total of 718.6 million broke every existing record — Deadpool & Wolverine’s Super Bowl debut at 365 million, No Way Home’s previous record at 355.5 million, and GTA VI’s entertainment benchmark at 475 million. Brand New Day’s viewership figures are without precedent in the history of movie marketing.
For the broader industry, this is a defining data point about the future of entertainment marketing. Social media platforms have fundamentally changed how audiences discover and engage with film content, and Brand New Day’s numbers show just how powerful that dynamic can be when the content itself is emotionally compelling. The trailer has become a cultural touchstone of its own.
Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens theatrically on July 31 and will screen in India in six languages. No Way Home earned $1.9 billion, and the stage is set for Brand New Day to challenge that figure.